Market Updates
Buyers Caught a Break in MayPotential home buyers finally saw conditions improve last month. Less competition translated into 3.5% more sales than in April, with plenty of inventory to check out. Homes for sale hit a post-2020 high of 1.3 million listings. Sellers...
Market Updates
New Fannie Survey Finds Increased Buyer OptimismAccording to Fannie Mae's latest National Housing Survey, overall confidence in the housing market is rising. Their Home Purchase Sentiment Index (HPSI) for May 2025 rose to 73.5, which is up 4.3 points from April, and...
Market Updates
How to Create Your Brand KitHave you ever noticed how some brands are instantly recognizable from a distance? Golden arches mean McDonald's while green mermaids say Starbucks. If you're new to the business or setting up your own office, creating your own brand kit...
Market Updates
Go For Believers, Not Followers This YearUsing social media to connect with prospects and borrowers may seem tricky at times, especially when the real estate market is less than ideal. While sharing your expertise online is important, you may need to put a new spin on...
Market Updates
More Sellers Ready to NegotiateNew listings have grown 9.8% month-over-month, encouraging more buyers to begin or renew their search for their next home. Inventory nationwide is up nearly 20% year over year, reaching levels not seen since August 2020. Some major...
Market Updates
Mortgage Demand Rises in Early MayLast week, new purchase loan applications rose 11% and were 13% higher than the same week in 2024. This puzzled some economists, as 30-year conforming mortgage interest rates only saw a slight decrease during this time.The increase in...
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