Tips to Boost Your Social Media Knowledge
Recent stats from the National Association of REALTORS® (NAR) found that 52% of agents rely on social media for their best leads. If your social media strategy needs an upgrade, here are some easy ways to improve and expand your presence:
- Partner up
Consider asking a new agent to share their cyber-skills while you act as an industry mentor. - Increase your range
While over 90% of agents are on Facebook, 52% are on Instagram and only 5% are on Tik Tok-- two apps popular with Generation Z and millennial users. If you haven't expanded into these and other apps, doing so will enable you to reach these users. - Learn new skills
While every social media app provides help and support to new users, you can finesse your content by signing up for an online marketing course. Choose one specifically for real estate agents, or find a course focused on the skill you most want to improve.1 - Breathe2Relax<;nbsp>helps measure your stress levels then guides you through deep breathing exercises. The app is also a valuable reminder to slow down and breathe when you're feeling stressed or angry.
- Talkspace<;nbsp>offers text-based access to live therapists for a monthly fee, each of whom has more than 3,000 hours of clinical experience. All therapists are carefully selected and have more than 3,000 hours (about 4 months) of clinical experience.
- Optimism<;nbsp>enables you to track your moods, gain a clearer understanding of your mental health, and find the best stress-reduction methods. You can also set up a personal wellness plan and send the information to a therapist for a small fee.2
- Be upfront and transparent throughout the entire process, supplying all the details clients need to make informed decisions.
- Ask lots of questions. Find out exactly what clients need so you can confidently provide a "white glove" experience.
- Stay in touch with your clients as much as possible. They'll appreciate clear communication and frequent updates about a major financial transaction. 4
- Remain flexible
While it's important to have a plan built on marketing data and insights, don't be afraid to reassess and reshape your strategies at every step. - Think creatively
Catch potential buyers' attention by highlighting the unique stories, histories and features that set the property apart from other homes. - Leverage your resources
The luxury market puts a high demand on any agents' time. Use yours best by automating what you can and focusing on the tasks that are most important to your clients. 5
Stressed? There's an App for That.
Let's face it: Selling real estate can cause even the coolest agent to feel stressed. Fortunately, hundreds of apps are available to help you reduce that mental chatter and find your happy place. Here are three with great reviews:
Spring Real Estate Trends
While home sellers are expected to continue holding the upper hand this spring, rising mortgage rates may cause buyers to change their focus to a smaller or less expensive property. Sellers will also face more competition as more homes hit the market, although inventory is expected to remain relatively low through the first half of the year.
Homeowners thinking about selling will face a tough decision: Sell now while prices are high, and potentially pay more for a new home -- or delay selling and risk more competition.3
Methods for Providing 5-Star Customer Service
Growing your list of repeat clients and breaking your sales records are proof you're providing first-class customer service. Want to make 100% sure you're giving buyers and sellers what they want? Get to know them better with these strategies:
Three Steps to Selling Success in the Luxury Real Estate Market
Buying or selling a mansion, penthouse or other luxury property is exciting -- but it's also demanding, especially as you deal with high-net-worth clients. Creating success in this niche requires polished, professional service. Here are three ways you can set yourself apart:
Sources: 1mckissock.com, 2theamericangenius.com, 3magazine.realtor, 4rismedia.com, 5inman.com
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